Client: Nova Scotia Advisory Council on the Status of Women (NSACSW). The posters theme is women’s health and wellness.
The poster’s message relates to body image issues some women often struggle with. The message is your body weight does not depict your health, wellbeing or beauty. These aspects plus many more that contribute to happiness should not have a correlation with your body weight.
The smiley face represents happiness here. The bathroom scale represents measurement of weight. The intent of showing these two signifiers together is to make the tagline visually obvious. Happiness isn’t measured in pounds.
Initial thumbnails were developed after a concept had been finalized. Revised poster drafts after several stages of validation from the client were developed, then a final design was created.